In recent years, Versace have owned the “you had to be there” fashion show. See a surprise appearance by Jennifer Lopez in 2019, and a surfeit of original supermodels in 2017. But, in the midst of a pandemic, even Donatella Versace – that icon of party-ready glamour – has had to settle for an at-home audience, possibly in sweatpants, and a digital show.
The brand’s autumn collection was shown as part of a digital Milan Fashion Week, via a film starring Bella and Gigi Hadid and Irina Shayk. It featured shiny minidresses, crop tops and va-va-voom LBDs for women, and flowing silk shorts and shiny vinyl textures for men. Also included were a new print and a version of the Medusa logo with a smiley face, which the press release called “a symbol of celebration, freedom and dancefloor communities”. Versace’s collection is ready when – and if –