NBC Sports will take a look at the life, legacy and long-lasting impact of Dale Earnhardt who died 20 years ago this week on the last lap of the 2001 Daytona 500 on Feb. 18, 2001. This is the third chapter in an oral history series that remembers “The Intimidator” though the voices of those who knew the seven-time Cup Series champion who remains one of the biggest icons in NASCAR history.”
Adjacent to the “deerhead shop” – an aluminum-sided inner sanctum of race cars surrounded by its owner’s trophy hunting-covered walls – Dale Earnhardt’s business empire started at a square maroon desk.
When Don Hawk joined Dale Earnhardt Inc in 1993 to help manage the appearances, branding and commercial opportunities for the seven-time NASCAR champion, his office primarily was in a converted brick farmhouse on Earnhardt’s sprawling property in Mooresville, North Carolina.
It’s where many major decisions were