Walmart’s bid to invest in TikTok didn’t pan out, but that isn’t stopping the two from collaborating on an unusual project. As TechCrunch reports, Walmart ia hosting a “first-of-its-kind” live shopping event through its TikTok account on December 18th at 8PM Eastern. The hour-long Holiday Shop-Along Spectacular will have TikTok creators like dancer Michael Le participate in a social media fashion show. When you see clothing in a dance or closet tour, you only have to tap it to start a purchase — think of it as the social media equivalent to a shopping channel.
While this is a partnership, Walmart won’t give TikTok a cut of the sales, the big-box chain told TC. The event also wasn’t prompted by the recent investment talks, the company added. This is a shared test that could lead to more live shopping experiences.
This isn’t completely novel ground for TikTok. Brands