17/04/2024 6:43 PM


Fashion The Revolution

40 Items From Woman-Owned Businesses You’ll Want ASAP

From candles and graphic tees to quirky mugs and jewelry, this post is filled with delightful items from women-owned businesses.

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

Table of Contents


A candle from Evil Queen’s candles – this brand will literally become the *light of your life* thanks to their sassy labels and delicious scents.

evilqueen / Via instagram.com, evilqueen / Via instagram.com

When I tell you I am wholeheartedly committed to this candle brand I mean it. I was first introduced to them when I discovered their “OMG You’re Engaged” candle in a boutique near my NYC apartment a few years ago. I’ve been gifting them to everyone I know (and myself) since. This small business is woman-owned by an absolute badass who also writes poetry. My all-time favorites are the seasonal options — I burn one of her token fall scents, “Literally Dead,” all year long and have been debating all winter whether to treat myself to “Snowed In” before the season passes. Honestly, If you couldn’t already tell, I just really freakin’ love these candles!

Get them from Evil Queen Candles: Literally Dead or You’re My Person for $20 each


A graphic tee you’ll likely want to pick up for all the lovely ladies in your life — it’ll look great whether you dress it up with tons of accessories and a denim jacket or lounge around the house in it and your fave leggings.

Feminist Goods Co

Feminist Goods Co. is a woman-owned small business that makes badass products to encourage women to feel their best and express themselves. I’ve had the pleasure of getting to know Lauren, the owner, and can confirm she is as cool as the products she sells. I have this tee in white and it’s one of my absolute faves.

Get it from Feminist Goods Co. for $36 (available in sizes XS–4XL and two colors).


A hair mask from Bread Beauty Supply for anyone with 3a–4c hair who’s in search of a nourishing conditioner that won’t leave their precious curls feeling overly heavy but will make them feel soft and luscious.

Kayla Boyd / BuzzFeed

Bread Beauty Supply is an Australia-based, Black woman-owned business that was founded by Maeva Heim in 2020. This product works best for hair types 3a–4c. BuzzFeed editor Kayla Boyd has and loves this product. She said:

“I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that’s been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products.”

Get it from Bread Beauty Supply for $28.


A vinyl sticker that’ll perfectly depict a typical conversation between you and your better half.

AnthemStickerCompany / Etsy

This all-too-relatable stickers comes from a woman-owned small business run out of Salisbury, North Carolina. A portion of every sale is donated to groups that stand up for immigrants, the LBGT+ community, women’s reproductive rights, responsible gun laws, and other organizations that promote equality.

Get it from AnthemStickerCompany on Etsy for $3.50.

Heather Braga / BuzzFeed, For The Love of Pixie Dust

I have one of these cups (as seen above) and it makes me happy every day. The finished product is super cute and you will love that your name is spelled correctly for once. AND you can carry Disney magic around with you no matter where you go! For The Love of Pixie Dust is a woman-owned small business based in New Jersey.

Get it from For The Love of Pixie Dust for $21.


A DIY scratch-a-sketch to send a secret message to anyone in your life while also adding a touch of nostalgia. You’ll have a blast creating the card and they’ll have so much fun scratching away to discover your note.

InklingsPaperie / Etsy, Heather Braga / BuzzFeed

This brilliant idea comes from a woman-owned small biz run out of Plymouth, Michigan. My colleague (and friend!) Elizabeth Lilly mailed me one of these for Valentine’s Day and it was such a fun treat!

Get it from InklingsPaperie on Etsy for $4+ (available in sets of 6–26 and with or without envelopes).


A ball of “therapy dough” you can knead, roll, and pull to your heart’s content while soothing your anxieties and stressors at the same time.


This is a best seller from a woman-owned small biz run out of Colorado — the reviews speak for themselves!

Promising review: “Nice smell, loved the texture! Does not get under my nails and relieves stress quite well. The color is beautiful as well and I look forward to using this more often! Thanks :)” —Anna

Get it from quirkygingeruniques on Etsy for $7.50 (available in eight colors and seven scents).


A rather spot-on Bridgerton-inspired mug to pay tribute to the weekend you locked yourself in your apartment to binge the show and all the hours since that you’ve spent trying to perfect your English accent.


SocialLook is a woman-owned small business run out of Dallas, Texas. In addition to Bridgerton-themed items, you can also find Hamilton products.

Get it from SociaLook on Etsy for $14.41+ (available in 11 or 15 oz).


An aluminum-free deodorant from Each & Every you’ll love if you have sensitive skin or simply love the smell of essential oils — it’ll goes on easily and actually stay on without destroying your favorite black tee.

eachandevery / Via instagram.com

I’ve fully switched over to solely using Each & Every deodorant. I’m admittedly a very sweaty human and this product has accepted the challenge of keeping my underarms smelling fresh. The deodorant is a bit more paste-like than other ones I have used in the past but oddly enough doesn’t feel weird or thick when I put it on. It’s aluminum-free paraben-free, vegan, cruelty-free, and made of sustainable plant-based packaging. Added bonus? Each & Every is a woman-owned biz!

Get it from Each & Every for $15 (available in nine scents).


A beaded bracelet starring your horoscope sign that’ll be a great addition to your daily stack of arm candy.

AmethystGoddessSoul / Etsy

This Black woman-owned small business also sells crystals, tarot cards, and necklaces. My birthday isn’t until May, guys, but please take note because *this* is what I’d like.

Get it from AmethystGoddessSoul on Etsy for $22 (available in 13 styles).


A stoneware sponge holder you’ll be impressed by because it’ll be so darn stylish hanging out behind your kitchen sink.

Holistic Habitat

Holistic Habitat is a woman-owned small business based in Charlotte, North Carolina.

Get it from Holistic Habitat for $14.


A botanical art print, in case you want some greenery in your living room but don’t want to put a plant’s life at risk (my track record isn’t great, I wouldn’t blame you).

NonilyStudio / Etsy

NonilyStudio is a Black woman-owned small business run out of California — check out all their other minimalist wall prints for more decor ideas.

Get the digital download from NonilyStudio on Etsy for $4.99.


A stunning crystal candle made by The Astral Boutique infused with glitter, lavender buds, and blue cornflowers, a must-have for anyone looking to take their *mystical vibes* to the next level.

The Astral Boutique

I have this candle and it’s almost too pretty to burn! It smells fantastic and will surely impress any fellow crystal-lovers who visit your home. They also have a full moon ritual candle complete with a moonstone inside of it or a candle shaped like a goddess, which you can enjoy in either an orchid or jasmine scent. The Astral Boutique is a Latin woman-owned small business.

Get it from The Astral Boutique for $20.50.


A hat embroidered with your pet on it, so the whole world can appreciate what a stylish pet parent you are.

999Spyglass / Etsy

How special is this!? You’ll need to send the shop owner a photo of your pet, then she’ll hand draw it (amazing) and embroider it onto the hat. I can’t think of a better way to pay tribute to your furry friend. 999Spyglass is a woman-owned small business run out of Baltimore. I’ve gotten the pleasure of personally getting to know Claire, the owner, as I’ve gifted MANY of her embroidered hats to family, friends, and myself (hehe).

Get it from 999Spyglass on Etsy for $70+ (available in 12 colors).


A fun tumbler that’ll combine your endless love of iced coffee and Pokémon. “Gotta catch ’em all” should apply to both Pokémon and every seasonal Starbucks drink, IMO.

LulusCraftingCorner / Etsy

LulusCraftingCorner is a woman-owned small business run out of Chicago. Each cup order comes with a 20 oz cup, a lid, and a straw.

Get it from LulusCraftingCorner on Etsy for $15+ (available in eight styles).

thethreethirteen / Via instagram.com, Heather Braga / BuzzFeed

A handful of us have ordered pieces from Three Thirteen and have nothing but positive things to say about this woman-owned small business. My fellow BuzzFeed editor Emma Lord didn’t have to do much convincing to get me to add one of these beauties into my cart shortly after hers arrived. The best part about this shop is that you can have the embroidery done on an array of items — sweatshirts, tees, hoodies, or a long sleeve. The quality is fantastic and I’ll be living in mine long after the next rumored TS album arrives.

Get the crewneck from from Three Thirteen for $40 (available in unisex sizes S–3XL, 10 colors, 7 Evermore styles and 5 Folklore styles).


A personalized cutting board you’ll enjoy immensely whether you place it out on display for all to see or cover it in delectable cheeses.

Samantha Polansky, Southern Monogram Co / Etsy

Southern Monogram Co. is a woman-owned small business run out of Florida that makes an array of customized home decor. I have a massive cutting block from the shop and cannot wait to display it in my kitchen — it’s truly stunning.

Get it from Southern Monogram Co. on Etsy for $18+ (available in three sizes and two font styles).


A customized beaded bracelet with your name (or whatever word you’d like!) on it that’s *totally* in right now and will likely become your favorite accessory.

DesignedinNeverland / Etsy

This Black-owned Etsy shop sells darling bracelets you’ll probably want to buy 10 of because everyone appreciates a well-curated stack! I love that Danielle (the owner) gives you the option to order custom bracelets with your own Disney sayings on them. Feel free to get some inspiration from her Instagram page.

Get it from DesignedinNeverland on Etsy for $10+ (available in 4 inches–9 inches and 12 styles).


An illustration of your pet as a Disney character that’ll probably become your most prized possession (or at the very least, your eternal phone wallpaper).

CaseySketches / Etsy / Heather Braga

My beloved golden retriever Luke recently passed away and, understandably so, my family and I have been heartbroken and mourning the loss. During this tough time my husband surprised me with a custom drawing of Luke as if he was a Disney character (as all things Disney bring me the most joy). I can’t begin to tell you how special this gift is to me, but I *can* say how wonderful Casey (the artist and shop owner) is! She checked-in throughout each step of the drawing process, sending over each sketch and asking for feedback to ensure his likeness was captured. I’ll cherish this piece of art forever and ever. Check out Casey’s Instagram for more of her awesome work!

Get it from CaseySketches on Etsy for $72.39+ (available with up to two dogs and nine background options).

Check out the listing for cat drawings here.


A Bernie Sanders sticker you can count on to likely make anyone giggle regardless of their political opinions — the greatest meme of 2021 has spoken.

ManorPaperCo / Etsy

Added bonus? This meme-turned-sticker is sold by a woman-owned small business!

Get it from ManorPaperCo on Etsy for $4.


An inspiring pullover for anyone who has always thought of Brandy as the perfect Cinderella (don’t even get me STARTED on Whitney Houston — the most flawless Fairy Godmother there ever was).

My Oh My Supply Co.

My Oh My Supply Co. is a small business run by two incredibly talented ladies — one of whom is a member of my team at BuzzFeed, Ali Faccenda, and Lindsey Whalen. They create magical apparel you’ll definitely want to add to your own collection of Disney items. I have countless items from here (from even before Ali became my coworker!) and will continue to shop here forever and ever.

Get it from My Oh My Supply Co. for $39 (available in unisex sizes S–2XL and two colors) and check out the entire Cinderella-inspired collection.


Lively’s “All-Day” plunging bralette designed with comfortable materials so you can, duh, wear it all day!


Lively is a woman-founded company that sells an array of comfortable loungewear you’ll likely want to add into your collection.

Promising review: “Since I’ve been working from home I have been looking for a bralette that I could wear on Zoom calls. This is perfect. It’s comfortable and has enough shape and structure that I don’t have to worry about anything.” —Lydia

Get it from Lively for $35 (available in sizes XS–L and three colors).


A blush colored satin scrunchie that’ll make you feel like a ballerina even though you and I both know you’ll be using it to tame your messy bun.

RaieAtelier / Etsy

RaieAtelier is a Black woman-owned business based in New York that makes luxurious handmade hair accessories.

Promising review: “Amazing! So soft with the right amount of stretch. Holds my hair when I have it straightened and with my natural curls. Leaves no lines and doesn’t pull my hair out! Obsessed.” —Chanel

Get it from RaieAtelier on Etsy for $6.50+ (available in two sizes).


A customized necklace to help you create a one-of-a-kind piece of jewelry for yourself or your mom (who will absolutely bawl their eyes our upon receipt).

Samantha Wieder

Caitlyn Minimalist is an Asian woman-owned small business run out of Los Angeles that makes tons of stunning jewelry. My fellow BuzzFeed editor Samantha Wieder has and loves this necklace:

“I’ve never ordered anything personalized on Etsy before, and I’m not sure why, but I ordered this necklace with low expectations. I wanted to get the heart from my Taylor Swift autograph turned into a necklace, but I didn’t want to pay a ton of money for it, either. First of all, the seller, Caitlyn Minimalist, sent me sketches of the heart and made sure I was happy with it before proceeding to make the necklace! I actually received the necklace a few days earlier than anticipated, which was a really nice surprise! And it doesn’t look or feel cheap at all! It’s one of my favorite necklaces I own!”

Get it from Caitlyn Minimalist on Etsy for $29.62 (available in three finishes and nine sizes).


A luxurious 26-oz champagne candle – it’ll last you *quite* a while and look absolutely fabulous wherever you place it in your home.

thesicilyhill / Via instagram.com, Sicily Hill

Each candle from this woman-owned small business comes in handbag-inspired packaging — they would also make wonderful gifts for special occasions!

Get it from Sicily Hill for $50.


A mason jar with a sticker that says “iced coffee is always a good idea” for your over-caffeinated pal who sips on *the good stuff* even when it’s below freezing outside.

Meryum Designs / Etsy

In addition to this fun mason jar, Meryum Designs also sells handmade art prints and an array of stickers you might want to peruse! This small business is both woman-and-POC owned. I’m personally a big fan of Meryum’s Instagram :).

Get it from Meryum Designs on Etsy for $18+ (available with three straw styles).


A Jiggy puzzle subscription, a perfect treat for anyone who has famously been puzzlin’ since before it was cool. You’ll receive a new 500-piece puzzle every month.


This woman-owned small business features an array of beautifully drawn puzzles from female artists — check out all of their offerings here. This month’s subscription puzzle (pictured above) stars an array of powerful women like Ruth Bader Ginsberg, Princess Diana, and Malala. For all of March Jiggy will be donating 20% off their proceeds to Girls Opportunity Alliance.

Get a subscription from Jiggy for $26/month.


An enchanted rose key chain that’ll make finding your keys way easier than trying to explain how a bunch of singing household objects just presented you with a lavish dinner.

WishUponMagic / Etsy

WishUponMagic is a woman-owned small business based in Arcadia, California. They make some of the most magical and adorable stickers and keychains I’ve ever seen. I have tooooons of their stickers all over my belongings. BuzzFeed writer Ali Faccenda has a similar keychain and is also a fan of the brand:

“I currently own this keychain and everybody that sees it loves it. I never lose my keys in the abyss of my handbag anymore because it’s always easy to spot this super cute keychain!”

Get it from WishUponMagic on Etsy for $15.99.


A trio of uniquely flavored hot sauces you can count on to *spice up your life* and every meal of the day — you’re welcome.

Hot n Saucy

These delectable sauces come from a Black woman-owned small business run out of New York. I’m also personally a sucker for pretty packaging — these sauces will look fabulous in the background of the snaps you’ll likely want to take of your dinner.

Get a set of three from Hot n Saucy for $30.


Posters featuring a breakdown of a color palette inspired by the movie or TV show you’ve been watching on repeat for a year now. I personally cannot think of a better decoration for your room.


A coin necklace featuring powerhouse and icon Vice President Kamala Harris — you’ll absolutely love adding adding one of these into your jewelry collection.

aweinspired_ / Via instagram.com

I have two necklaces from this mother-and-son-owned company, including this awesome Kamala Harris piece. It’s sturdy but somehow still feels delicate. I love the way I can layer it with other necklaces I already own. a portion of all proceeds of this style will go to Emily’s List, a community that works to get pro-choice Democratic women elected to office.

Get it from Awe Inspired for $140+ (available in nine styles).


A Parent Trap-inspired mug for your childhood BFF who you have been watching this iconic movie with for over a decade now when either of you have a bad day. They can sip out of it while snacking on peanut butter and Oreos.

BleuMane / Etsy

Natasha Richardson the actress will always be my queen — but Meredith Blake might just be a close second. This iconic mug can be purchased from a delightful woman-owned small biz who also sells other Parent Trap-inspired merch in addition to a variety of other pop culture products.

Get them from BleuMane on Etsy: “Stress Level” mug or Meredith Blake mug for $16.28 each


A stylish ring to help keep you calm, cool, and collected in stressful times — you can add into your daily accessories. When you spin it you’ll unveil a secret motivational message.


My co-worker Ali Faccenda (precious human that she is) knows I have anxious tendencies and sent me one of these rings for Christmas. I actually didn’t even realize it had a secret message on it (mine says “breathe”) until I checked out the website myself. I’ve been spinning it absentmindedly during meetings and phone calls — it’s quite soothing and comes from a woman-owned small business.

Get it from CONQUERing for $26 (available as a necklace or a ring and 17 phrases).


Or a delicate Triforce ring you’d likely find as a treasure within one of the many chests you’re bound to open while exploring dungeons in any Zelda game.

BlankByBlank / Etsy

The Legend of Zelda is such a beautiful game — as is this ring! It’s essential for the person who wants to subtly show off their love for Link and his quest on a daily basis. BlankByBlank is a woman-owned small business run out of London.

Get it from BlankByBlank on Etsy for $35.56+ (available in sizes 5-7 and in gold or steel).


Iconic sticker sheets starring some of your favorite ladies — your laptop and water bottle are about to receive the makeover of their lives.

StylishSista / Etsy

Stylish Sista is a Black woman-owned small business based in Brooklyn, NY. BuzzFeed editor Kayla Boyd is obsessed with these stickers:

“I recently found StylishSista on Etsy and her shop has so many cool stickers and prints! I have already placed multiple orders and everything has arrived exactly as expected. Her artwork is cute and fun and really aligns with my style.”

Get them from SylishSista on Etsy: Ariana Grande stickers for $4.99+ (available in matte or glossy) or Nicki Minaj stickers for $4.99 (available in matte or glossy).


A Sonix phone case created by Deva Pardue from For All Womankind to ensure everyone and anyone knows your device is clearly owned by a badass, powerful lady.


This phone case is not only stunning to look at (props to Deva Pardue) but it also features an antimicrobial material and a built-in magnet to ensure it’s compatible with wireless chargers.

Get it from Sonix for $45 (available for iPhone 12, 12 Pro, and 12 Pro Max).


An Animal Crossing-inspired enamel pin that’ll please both fans of the game and sloth fanatics. How could it not!? It’s so darn cute.

byCelestialFox / Etsy

byCelestialFox is a woman-owned business based in Canada that makes some of the most precious enamel pins and stickers I’ve ever seen.

Get it from byCelestialFox on Etsy for $16.49.


Stunning ears you’ll want in every style because they are stylish and have been designed to prevent any headband-induced headaches you may have experienced in the past.

TheFairyGodsisters / Etsy, Heather Braga / BuzzFeed

Owned by a set of sisters-in-law, this shop came to life when they got tired of cute ears giving them migraines. They set out to make their own comfortable sets so other Disney fans could rock stylish ears without pain. I may just order the Rifle Paper-inspired ones to hang up on my wall, TBH. They also create super cute Disney-themed scrunchie sets you should def check out as well.

Get them from TheFairyGodsisters on Etsy: Rifle Paper Co–inspired ears for $29, Classic Poster ears for $27.


A disco ball planter for anyone who wants to make every night Boogie Night. Hope you have the perfect playlist on deck.

FunkyFeels / Etsy

FunkyFeels is a woman-owned small business based in Salt Lake, Utah.

Get it from FunkyFeels on Etsy for $200.


And a versatile Kendra Scott necklace that’ll leave you *starry-eyed* when you realize just how many other baubles you can layer it with.

Kendra Scott

I have a bunch of Kendra Scott products and am always impressed by the quality — it’s my sister-in-law’s favorite brand, she even gifted us necklaces for being in her wedding (amazing). This playful necklace comes in so many styles I assure you you’ll be able to pick one you truly love. As you may have guessed, Kendra Scott is a woman-owned business and was recently added to Forbe’s list of America’s Self-made Women.

Get it from Kendra Scott for $58 (available in 12 colors).

Happy Women’s History Month!

Toei Agency

Some reviews have been edited for length and/or clarity.

Find the perfect gift for any occasion, from white elephant gift exchanges to gifts for teachers, housewarming gifts to birthday gifts, and even the perfect gift basket if you’re truly stumped. Plus, check out the BuzzFeed gift guide for even more incredible gifting ideas.

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