New boutique is labor of love for Kewanee business owner

Shirley P. Olin
From big-city buyer to a Kewanee business owner, Tiffany Rowden's path to fulfilling her dream has taken a few turns. Rowden opened up Blissful Branch Boutique inside Heartfelt Gifts in January after the pandemic knocked her career path off course.

A former Chicago resident chased her dream all the way to Kewanee, recently opening a women’s clothing shop, Blissful Branch Boutique, inside Heartfelt Gifts. 

Tiffany Rowden’s path that led her from the big city to Kewanee was anything but a straight line, but the end result fulfilled a lifelong dream of becoming a business owner. 

Rowden grew up on the south side of Chicago. At 23, she and her family moved to Florida. For 13 years, Rowden lived and worked there, beginning her retail career with  Bealls, a department store with 500 locations across mostly the southern region of the country. 

“Right out of college, I always knew I wanted to be a retail buyer,” Rowden said. “I learned everything I could about the retail industry.” 

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