DENTON, Texas, May 13, 2021 /PRNewswire/ — Today Sally Beauty Holdings, Inc. (NYSE: SBH) announced the appointment of Matt McAdam as Group Vice President of Beauty Systems Group (BSG) Merchandising, which operates the Cosmo Prof and Armstrong McCall businesses across the U.S. and Canada.
McAdam comes to BSG with more than 30 years of experience in the merchandising industry. Most recently, he served as Senior Vice President of Merchandising at Family Dollar. Further experience across multiple categories includes CMO at Shopko, EVP of Merchandising at PetSmart, and VP of Merchandise at Kohl’s Department Stores. McAdam has led brand turnarounds and executed high growth strategies managing teams across merchandising, marketing, supply chain, and real estate.
In his new role, McAdam will lead Cosmo Prof to exceed the needs and demands of professional stylists. Utilizing profit data and analytics, he will determine how space, inventory, and marketing will be distributed