big

Live Events Are Back. How Big Should Brands Go? | BoF Professional, News & Analysis

Soo Youn Lee, a Los Angeles-based creator and model, was among the 165 influencers invited to Revolve Farmer’s Market, a three-day event held at the end of March in Los Angeles. The online fashion retailer’s first major in-person brand event since the pandemic began a year ago, the outdoor market with 15 booths featured 50 Revolve-approved brands, including private labels like Lovers & Friends and LPA, with a focus on Black and women-owned labels. Each stall — plus 75,000 flowers Revolve had planted for the activation — was designed to be a perfect Instagram backdrop.

“Obviously the last year has been all Instagram Live, and we saw great success with that, but it just doesn’t have the exact same kind of brand reach as we did with our [live] events that we obviously have become known for,” said Revolve chief brand officer Raissa Gerona.

#RevolveInBloom, the activation’s hashtag, generated more

Read More

5 simple home updates that will make a big difference

[INSERT APPROVED INTRO]

Photo via Getty Images

Photo via Getty Images

As the first signs of spring begin to appear, many of us are gearing up for our annual spring cleaning. Aside from disinfecting your home after months spent inside, a spring cleaning presents the perfect opportunity to reorganize and refresh your home for the rest of the year.

We know a clean home is a healthy home, but an organized home is also a happy home. Cluttered spaces can negatively impact your mood and mental health, which greatly affects every aspect of our lives. Organizing your space increases productivity and can even help reduce stress by allowing our homes to become the place where we can rest and relax.

We’ve gathered a list of helpful tips that can help you make the most of your living space as we prepare for the sunnier days and warm weather ahead.

Take inventory of your closets

Read More