Land’s End catalog maven Bernard ‘Bernie’ Roer dead at 96, helped make company a big direct-marketing success Winter Clothes Land’s End catalog maven Bernard ‘Bernie’ Roer dead at 96, helped make company a big direct-marketing success Shirley P. Olin 06/08/2021 11:43 AM When Lands’ End founder Gary Comer wanted to shift his business from sailing hardware to apparel, Bernie... Read More Read more about Land’s End catalog maven Bernard ‘Bernie’ Roer dead at 96, helped make company a big direct-marketing success
