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Live Events Are Back. How Big Should Brands Go? | BoF Professional, News & Analysis

Soo Youn Lee, a Los Angeles-based creator and model, was among the 165 influencers invited to Revolve Farmer’s Market, a three-day event held at the end of March in Los Angeles. The online fashion retailer’s first major in-person brand event since the pandemic began a year ago, the outdoor market with 15 booths featured 50 Revolve-approved brands, including private labels like Lovers & Friends and LPA, with a focus on Black and women-owned labels. Each stall — plus 75,000 flowers Revolve had planted for the activation — was designed to be a perfect Instagram backdrop.

“Obviously the last year has been all Instagram Live, and we saw great success with that, but it just doesn’t have the exact same kind of brand reach as we did with our [live] events that we obviously have become known for,” said Revolve chief brand officer Raissa Gerona.

#RevolveInBloom, the activation’s hashtag, generated more

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Del Core intros new brand with live show during digital MFW

It was a lockdown well-spent for Daniel Del Core

MILAN — It was a lockdown well-spent for Daniel Del Core.

And he defied yet another piece of conventional wisdom, launching Del Core with a live runway show during the otherwise digital Milan Fashion Week of womenswear previews for the next cold weather season. Just 40 invited guests were socially distanced in the basement of Milan’s city archives, boxes of files replaced by trays of plants: the seed of a new collection that is taking root.

Rapid COVID tests were offered at the

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