After taking a three-year hiatus, Shayne Oliver is reintroducing Hood by Air and once again aims to be more than a fashion label.
Launched 13 years ago, the streetwear brand and collective went on pause a few years ago. Oliver had started making T-shirts in his Brooklyn apartment in 2007. The following year he took a break from the brand and reintroduced It 2012 as a lifestyle collection. Oliver’s subversive runway shows and fluid fashion helped to usher in the luxury streetwear category that has become a fashion mainstay.
Having rolled out a series of side projects and initiatives, the founder said in a press release that he is reintroducing HBA because “even now gentrification leaves no physical spaces for new, influential ideas to exist or reside. So Hood by Air will be a place for these for these ideas to have a