TikTok

Viral TikTok Amazon products show how online shopping is unavoidable on social media

My first “TikTok made me buy it” moment arrived six months into the pandemic. It was a pair of high-waisted black pleather pants from Aritzia that stylish, skinny women on my For You page kept raving about. The style was called the Wilfred Melina. In pre-Covid times, I knew exactly what I would’ve done before committing to the pants: Head to the closest Aritzia store in SoHo and try on pairs in various sizes. But stuck at home, buying the pants on impulse was my only option. Swiping out of the TikTok app, logging onto the Aritzia site, and pasting in my credit card information, I had just a few moments to dwell on my need for new pants.

Unfortunately, social media platforms want to eradicate those five precious minutes of deliberation. The pandemic has already upended our usual shopping habits, accelerating the sad but inevitable collapse of

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Walmart will turn TikTok into its own home shopping network for one night

Walmart’s bid to invest in TikTok didn’t pan out, but that isn’t stopping the two from collaborating on an unusual project. As TechCrunch reports, Walmart ia hosting a “first-of-its-kind” live shopping event through its TikTok account on December 18th at 8PM Eastern. The hour-long Holiday Shop-Along Spectacular will have TikTok creators like dancer Michael Le participate in a social media fashion show. When you see clothing in a dance or closet tour, you only have to tap it to start a purchase — think of it as the social media equivalent to a shopping channel.

While this is a partnership, Walmart won’t give TikTok a cut of the sales, the big-box chain told TC. The event also wasn’t prompted by the recent investment talks, the company added. This is a shared test that could lead to more live shopping experiences.

This isn’t completely novel ground for TikTok. Brands

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Celine Nails the Way TikTok Is Now Driving Fashion

Earlier this year, my fellow GQ writer Max Berlinger made a genius observation on Twitter, suggesting that designers are so interested in bourgeoisie style right now—culottes, nice blazers, tidy sweaters, and other good taste garments—because the middle class is “quickly disappearing.” Perversely, it’s now stability, rather than opulence, that is aspirational.

For a few years now, Hedi Slimane’s Celine has been the shiny gold clasp on the tasteful handbag that is the bourgeois fashion revolution, and I wondered, as I sat waiting for the video for his new men’s collection to start on Wednesday morning, what direction our fashion soothsayer Slimane might take things. Is being middle class and pouty in a perfect little black suit still the beacon of desire, or has the pandemic made even that dream—and pant-style—feel irrelevant?

<cite class="credit">Courtesy of Celine</cite>
Courtesy of Celine
<cite class="credit">Courtesy of Celine</cite>
Courtesy of Celine

Slimane delighted me by getting out of the

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