LONDON — Once again a full physical showcase amid a global pandemic. Shanghai Fashion Week will be announcing the provisional lineup for the fall 2021 season on Monday, WWD can exclusively reveal.
Despite two weeks postpone from its usual mid-March dates due to local COVID-19 cases flare-ups in February, Shanghai Fashion Week will return in full force from April 6 to 13, with a comprehensive physical showcase calendar, sustainability events and creative panels, such as the inaugural Yu Prize on April 8 at HKRI Taihoo Hui, and the “Ulio Space” exhibition at Mode Shanghai, and sales-driven digital initiatives.
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This season, titled “Bloom the Spring,” over 100 brands will show their fall 2021 collections as a part of the official calendar, under the Chinese government’s COVID-19 health and safety guidelines.
Some 65 percent of them are returning brands, and over 50 percent are Shanghai-based labels. Over 40 percent