One of Baron Helmut Zemo’s most notorious changes between “Captain America: Civil War” and “The Falcon and the Winter Soldier” is his wardrobe. He spends the duration of “Civil War” in nondescript, functional, and deeply unfashionable clothes that underline his comparatively everyman nature and utilitarian approach. However, “The Falcon and the Winter Soldier” makes it clear that movie-Zemo is very much in Special Ops mode, doing Special Ops things, when he dresses that way. The Disney+ series shows the Sokovian wearing the clothes he actually enjoys — up to and including the iconic, purple mask from the comics.
This Zemo is a very stylish one, and a scene in Disney+’s docuseries “Marvel Studios: Assembled” makes the absolute best of this change … by turning Zemo into a spokesman for a clothes company called “Suitkovia.”
The 32-second scene sees Zemo lounging on a couch — surrounded by creepy, gilded ape skulls — and peddling fashion items to the viewer. “Do you like my style?” the Baron asks in his trademark Sokovian accent. “You can have it as well. Suitkovia! We offer elegant clothes, but also casual clothes. Pajamas, sweaters, T-shirts, socks, sneakers, everything.” Having finished his pitch, Zemo reaches for a glass of vodka and toasts to the viewer’s health in Russian. “Come visit us in Sokovia,” he says. “Check out Suitkovia!”
In just four episodes of “The Falcon and the Winter Soldier,” Daniel Brühl transforms Zemo from a tortured man on a mission to an absolutely delightful anti-villain who seemingly exists to rub everyone’s faces on the moral grey area — but even then, the idea of him openly advertising a clothes store is a hilarious break in character.