Bephies Beauty Supply is a brand for the unapologetically Black

Shirley P. Olin

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If you’re on the search for a new Black-owned brand to add to your roster, Bephies Beauty Supply is a brand you need to know.

The brand — brainchild of designer Beth Birkett Gibbs — is Gibbs’ Bephie brand paired with various offerings by Los Angeles creatives, specifically women, POC and LGBTQIA+ people.

Bephies Beauty Supply was founded in 2020 out of a “desire to involve [the] community in the tangible elements of [Black] culture by highlighting unique brands founded by WOC artists and entrepreneurs who are redefining beauty and fashion as vivid, powerful and individual,” according to the site.

Now on Nordstrom, the brand is shaking things up for the unapologetically Black. The addition is part of Nordstrom’s Black_Space initiative, a dedicated shop of Black-owned brands that customers can shop through until May.

Other Black creatives part of the initiative include stylist Marcus Paul, artist Harris Elliott, stylist Matthew Henson and creative consultant Azza Yousif. Together, they curated a variety of clothing, accessory and beauty products from 28 different Black-owned brands. Of those 28, 25 are new at Nordstrom.

Shop some of the brand’s curated assortment below.

Shop: Ceylon Facial Wash, $30

Credit: Nordstrom

Credit: Nordstrom

Shop: Jersey Shore Cosmetics African Black Soap Black Taffy Clarifying Cleansing Balm, $45

Credit: Nordstrom

Credit: Nordstrom

Shop: Solar Combs Graphic Tee, $84

Credit: Nordstrom

Credit: Nordstrom

Shop: L’Enchanteur Baby Hare Wave Earrings, $480

Credit: Nordstrom

Credit: Nordstrom

Shop: Ceylon Facial Moisturizer, $25

Credit: Nordstrom

Credit: Nordstrom

If you liked this post, check out This is the first Black-owned clean beauty brand at Sephora — these are my thoughts.

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The post Meet: Bephies Beauty Supply, the new Nordstrom brand for the unapologetically Black appeared first on In The Know.

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