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Bephies Beauty Supply is a brand for the unapologetically Black

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If you’re on the search for a new Black-owned brand to add to your roster, Bephies Beauty Supply is a brand you need to know.

The brand — brainchild of designer Beth Birkett Gibbs — is Gibbs’ Bephie brand paired with various offerings by Los Angeles creatives, specifically women, POC and LGBTQIA+ people.

Bephies Beauty Supply was founded in 2020 out of a “desire to involve [the] community in the tangible elements of [Black] culture by highlighting unique brands founded by WOC artists and entrepreneurs who are redefining beauty and fashion as vivid, powerful and individual,” according to the site.

Now on Nordstrom, the brand is

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Beth Birkett of Bephies Beauty Supply on Running a Small Business

Women running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status. Here, tips for raising funds, developing a marketing strategy, navigating social media, and more—straight from women who have done it themselves.


Beth Birkett is no stranger to the fashion industry: She is a costume designer, a creative director, the co-owner of the iconic Los Angeles streetwear store Union with her husband, Chris Gibbs, and the founder of Bephie, an ultra-cool women’s streetwear line. Instead of baking bread when the COVID-19 pandemic hit, the fashion girl took a leap into yet another space: Beauty. She evolved Bephie into Bephies Beauty Supply, an online retailer that serves as an inclusive marketplace for clothing, beauty, house wares, and more, that supports the work of Black women and those in the LGBTQ+ community.

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Bephies Beauty
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Beauty supply store owner opens doors for other Black entrepreneurs

A woman who never lost focus of her dream to own her own business achieved her goal through hard work and passion. Her story of perseverance is a tribute to Black heritage and is what’s right with Tampa Bay.

For Pamela Thompson, her beauty supply store, My Shade and Texture, has special meaning.

“It’s more than just a name. It’s an affirmation for women and men who look like me, to love your shade and texture,” she explained. 

Thompson was born and raised in Miami and graduated from Florida Memorial University with a degree in psychology in 2006. She worked as a crisis counselor and a case manager, and then spent more than 10 years working at the U.S. District Court.

But she couldn’t let her dream of being an entrepreneur out

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Texas governor praises DeSoto beauty supply store owner in speech

Lynn’s Beauty Depot opened during the pandemic. Gov. Abbott described the small Black-owned business as a lifeline to other entrepreneurs.

DESOTO, Texas — A new beauty supply shop in North Texas is getting recognized for its owner’s determination and decision to open during the pandemic. 

Lynn’s Beauty Depot opened at 1488 N. Hampton Road in Desoto in June 2020. It’s the first Black-owned, veteran-owned and woman-owned beauty supply store in the city. 

“We took a huge chance,” said owner Rodesia Scott.

Scott, a U.S. Navy veteran, said she took a risk opening a business during a time when coronavirus was forcing other shops to close. 

Governor Gregg Abbott and his team heard about the entrepreneur’s efforts.

“Rodesia opened a brick and mortar beauty supply store in the middle of a pandemic,” said Abbott. 

The governor highlighted Scott and other Texans during his State of the State address this week. 

“She

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Gov. Abbott praises DeSoto beauty supply store owner for opening and helping other small businesses during pandemic

Lynn’s Beauty Depot opened during the pandemic. Gov. Abbott described the small Black-owned business as a lifeline to other entrepreneurs.

DESOTO, Texas — A new beauty supply shop in North Texas is getting recognized for its owner’s determination and decision to open during the pandemic. 

Lynn’s Beauty Depot opened at 1488 N. Hampton Road in Desoto in June 2020. It’s the first Black-owned, veteran-owned and woman-owned beauty supply store in the city. 

“We took a huge chance,” said owner Rodesia Scott.

Scott, a U.S. Navy veteran, said she took a risk opening a business during a time when coronavirus was forcing other shops to close. 

Governor Gregg Abbott and his team heard about the entrepreneur’s efforts.

“Rodesia opened a brick and mortar beauty supply store in the middle of a pandemic,” said Abbott. 

The governor highlighted Scott and other Texans during his State of the State address this week. 

“She

Read More