Off-White Spring 2021 Ready-to-Wear Collection
Imaginary TV launched with on-demand programs captured between cities in Africa, America, Asia, and Europe. It ranged from documentaries to performances by 20 artists handpicked by Abloh, and fashion show footage shot in Milan. He dedicated it to the self-expression of the featured talent. “Embedded within that are elements of the Off-White collection, whether it’s a look or they’re wearing their own clothes with a pair of Off-White gloves,” he explained. “It’s not about the branding. It’s about the brand being embedded within people, who I believe in giving my megaphone so their work can be seen.”
Acknowledging that Off-White now belongs to both of the outsider-insider poles he defines as “tourist vs. purist”—in this case, fashion fans vs. the fashion establishment— Abloh wanted to cement the brand’s continued democratic disposition. “You make a fashion brand to get a tribe of people to wear it, but my conception of the