How the Price Waterfall can Increase Profitability

Shirley P. Olin

What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the final revenue the company takes away from each transaction, by taking into account all ‘margin leakages’. This includes discounts, promotional […]

Opinion: Why 2023 could be a solid year for retail

Shirley P. Olin

Christmas and new year trading metrics will be intensively analysed in the early months of 2023. After the disruption of Covid-19 and the preceding years of sluggish growth, all retail industry observers will be keen to assess the prospects for sustainable growth. Trading results for calendar 2022 compared with periods […]

Favourite Guerlain Perfumes | Canadian Beauty

Shirley P. Olin

A little Guerlain round-up. Samsara EDP, L’Heure Bleue EDT, and the new Aqua Allegoria Nerolia Vetiver. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Nerolia Vetiver is the newest to me, so I won’t say much about it. I’ve only worn it once. Ok, well I will say that there’s not a lot of vetiver especially […]

Melbourne fashion week street style 2022

Shirley P. Olin

We can’t cover the world wide fashion month without including our very own here in Melbourne. Lets take a look at some of Melbournes best street style. Photography: Liana Hardy Photography: Liana Hardy Photography: Liana Hardy Photography: Liana Hardy Photography: Liana Hardy Photography: Liana Hardy Photography: Liana Hardy Photography: Liana […]

On the road again: NRF 2023

Shirley P. Olin

What a chaotic few years it has been! We are finally getting back on the road and will be in-person at NRF 2023!  Our team has been working around the clock to provide you with an onsite experience that is aligned to the topics you as retailers are battling in […]