Viral TikTok Amazon products show how online shopping is unavoidable on social media

My first “TikTok made me buy it” moment arrived six months into the pandemic. It was a pair of high-waisted black pleather pants from Aritzia that stylish, skinny women on my For You page kept raving about. The style was called the Wilfred Melina. In pre-Covid times, I knew exactly what I would’ve done before committing to the pants: Head to the closest Aritzia store in SoHo and try on pairs in various sizes. But stuck at home, buying the pants on impulse was my only option. Swiping out of the TikTok app, logging onto the Aritzia site, and pasting in my credit card information, I had just a few moments to dwell on my need for new pants.

Unfortunately, social media platforms want to eradicate those five precious minutes of deliberation. The pandemic has already upended our usual shopping habits, accelerating the sad but inevitable collapse of

Read More

Walmart will turn TikTok into its own home shopping network for one night

Walmart’s bid to invest in TikTok didn’t pan out, but that isn’t stopping the two from collaborating on an unusual project. As TechCrunch reports, Walmart ia hosting a “first-of-its-kind” live shopping event through its TikTok account on December 18th at 8PM Eastern. The hour-long Holiday Shop-Along Spectacular will have TikTok creators like dancer Michael Le participate in a social media fashion show. When you see clothing in a dance or closet tour, you only have to tap it to start a purchase — think of it as the social media equivalent to a shopping channel.

While this is a partnership, Walmart won’t give TikTok a cut of the sales, the big-box chain told TC. The event also wasn’t prompted by the recent investment talks, the company added. This is a shared test that could lead to more live shopping experiences.

This isn’t completely novel ground for TikTok. Brands

Read More

I’m A Shopping Editor and This Is How I Create A Unique, Personal Style

Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created The Joy of Shopping, a shopping column which will see me, Joy Montgomery, discussing the brands, buys, and ideas that are preoccupying my mind this monththink homewares, outerwear, and everything in-between. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!

How do you create original personal style? It’s a somewhat loaded question that fashion-lovers have grappled with for centuries. Just like ‘good taste’, originality can feel like an illusive, ever-moving target that changes year-to-year, month-to-month, and now thanks to the fast-paced nature of social media, week-to-week. The moment you think you’ve captured it, the world around you shifts and, more often than not, you’re left behind, breathlessly trying keep up with the

Read More

Winners Subsidiary VegasWINNERS Names Howard Lefkowitz, Former CEO of VEGAS.COM and Senior Executive at Earthlink & Home Shopping Network as President

LAS VEGAS, NV / ACCESSWIRE / January 21, 2021 / Winners, Inc. (OTC PINK:WNRS) subsidiary VegasWINNERS Inc., which provides sports betting enthusiasts with high quality analysis, research, data, guidance and professional advice, announces the hire of Howard Lefkowitz, former CEO of and senior executive of Earthlink and Home Shopping Network as its President.

Lefkowitz brings to VegasWINNERS considerable marketing and technical experience in Internet business, television, and film. He served as vice president of business development and marketing for Earthlink. He worked with Dick Clark Productions to bring the first interactive primetime show to network TV. He also worked with Ted Turner’s WTBS to create that station’s first original show. A well-respected entertainment industry visionary, Lefkowitz has also consulted for NBC, CBS, ABC and Fox, as well as Warner Bros and MCA/Universal. Lefkowitz was also a senior executive at multichannel retailer HSN, and later served as president of one

Read More