As many people start setting aside their comfy sweats and start shopping for fancier outfits as their social calendar starts to fill up, former “Full House” child star Candace Cameron Bure is offering consumers an alternative: comfortable clothes in a semi-fitted shape that can take you from day to a casual night out.
In April, Bure launched her own clothing brand, called Candace Cameron Bure Clothing, available exclusively on the home shopping network QVC’s website. Bure released new styles in April and May, and her timing could prove fortuitous: the reopening of the U.S. economy has benefited a handful of sectors, including suburban housing, airlines – and apparel. May retail sales fell 1.3% from the prior month, a larger-than-expected decline, according to data published this week. But sales of clothing and accessories jumped 3% over last month and a whopping 200% over last year. And according to Signifyd Ecommerce Pulse data, online apparel sales in May jumped 228% from a year ago.
The price point for Bure’s clothing brand ranges from $32 to $100, rivaling the cost of Target and Walmart-owned brands Free Assembly and A New Day. “The other brands [Target and Walmart] would be competitors,” said Bure “I really believe there’s space for all of us because we all like different things, and we all gravitate towards different things.”
Candace Cameron Bure became known to viewers as DJ Tanner on the hit sitcom “Full House,” which ran for 8 seasons and ended in 1995. In addition to acting, Bure has been an author, director, producer, and now fashion designer.
Bure was inspired to get into fashion because of her experience in the entertainment industry. “I loved being able to help pick out my costumes for DJ Tanner when I was 10 years old, growing up. But walking the red carpet so many times, going to award shows, those have all been very influential in my life,” she said. “But what’s most important to me has been the clothing I wear in my everyday life…That’s why I created this brand.”
Ensuring that her clothing line was size-inclusive “was super important to me,” she said. “We have sizes that range from triple extra small to 5X, from petites to plus, because I want every woman to feel beautiful in these clothes,” she said.
“I definitely haven’t hidden anything. I’m pretty open with my life and on social media, and I’m as honest as it gets,” Bure said, referring to how she’s managed to avoid the pitfalls many child stars face, as scrutiny of their lives often becomes fodder for tabloids.
Bure has starred in numerous Hallmark movies, including the “Aurora Teagarden Mysteries” series. “We shot 17 of those movies so far and they’re all family friendly. So when you watch them, you can watch them with your kids. There’s nothing gory or scary,” she said. “I’ve dedicated my career to doing family friendly television and family entertainment.”
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