Loewe AW21 Paris Fashion Week Collection Review
Roll up, roll up! For AW21, Loewe is cancelled. At least that’s the headline in thousands of newspapers that the Spanish house has printed and circulated today in the weekend editions of broadsheets around the world. A specially-produced Loewe newspaper is tucked into the Le Figaro, The New York Times, Le Monde et al with the headline ‘THE LOEWE SHOW HAS BEEN CANCELLED’ splashed across its front page. By now it will have reached millions of unsuspecting readers. And therein lies the genius of Jonathan Anderson. He’s fashion’s Cassandra; the well-dressed woman’s Warhol. For the last year he’s come up with inventive alternatives to physical fashion shows, and in doing so has broadened the appeal of them, transforming them from industry-insider events that make an fleeting splash on timelines into enjoy-at-home physical artefacts, symbolic tokens of the seismic changes we’ve experienced during lockdown. Jonathan