Paris

Buyers Weigh In on Paris Men’s Virtual Fashion Week

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PARIS — The biggest winner of the virtual fashion week, it seems, was the real-life fashion show. 

A handful of buyers weighed in on the virtual presentations, which were broadly appreciated — varied and lively as they were — but many opined that nothing beats being in the same room.

Loewe stood out as a favorite of buyers, both for the collection and presentation, bridging the physical-digital divide with an interactive box of goodies that included fabric swatches and pop-out glasses stamped in cardboard. Casablanca caught attention, too, for a snazzy video presentation that swept the viewer off to a tropical paradise, where men in silky white shirts grooved to jazzy music before taking off in a bright red vintage sports car.

Dior men’s figured high on the list book profits of buyer favorites, too, with particular praise for the collaboration with artist

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Paris (Digital) Fashion Week: Botter

Photo credit: Botter
Photo credit: Botter

From Esquire

The coronavirus has come for Fashion Week, but Fashion Week is unbowed. With the 2020 edition of show season going all-digital, the key designers talk us through how they’ve adapted to showing clothes in a world where showing clothes is (almost) impossible.

What’s been the biggest challenge with producing a lockdown fashion ‘show’?

Lisi Herrebrugh: Many actually. The biggest at first was the fact that weren’t able to order any fabrics, not doing any colourations we had in mind for the season. On the other hand, our student instinct right away took over the fear and we just worked with what we have. Make it work and make something beautiful out of it.

Rushemy Botter: The biggest problems are also our biggest advantages: difficulty takes you out of your comfort zone and you’re able create items you would never have thought of.

What’s been the

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