Google’s Yearly Data Proves People Are Dressing Weirder Than You Think
It’s fitting then that Google’s Year in Search data named {indie style” the fashion style term with the highest growth in 2020. It makes a sort of counterintuitive sense: The more we are told to look the same, covet the same items, and worship the same trends, the more unique we become. Other top 10 trending styles include “alt style,” “e-girl style,” and “y2k style,” each prioritizing kooky self expression over blending in.
The rise of TikTok has certainly helped commodify and codify personal style as something tangible—and changeable—for its users. On the app, every subculture has its own hashtag, and each hashtag seems to come with a wellspring of content defined by a strong personal aesthetic. #WitchTokers can teach you how to perfect your cat-eye eyeliner while learning the significance of certain crystals. #DarkAcademia pairs tweedy blazers with button-downs and Harry Potter wireframe glasses. #EGirls and #EBoys accessorize their